Disc. Code: "2-for-1 Now!"
“Great Value now, 2 coaching sessions for the price of ONE! Only 10 spots available.”
Hello and welcome.
As the lead coach at Inheritege Coaches, we are excited that you have visited our site.
With over 25 years of corporate leadership in Multinational organisations and consulting services to small and medium enterprises across Africa and the Middle East, I lead a team of experienced executive coaches in the fields of Sales, Marketing, Human Resources and Accounting.
We believe in Africa's SME enterprises. Connect with us for more details.
Farayi L. Ziswa MBA, BA(Hon), Author.
50+
client organisations
+$25 million
Client Revenue Generated
Elevate Your Leadership to New Heights
Established
2010
+2100
youth trained
Selling to Informal Markets
Selling To Informal Markets is an insightful and practical guide designed for business owners, sales professionals and aspiring entrepreneurs to succeed in Africa’s dynamic informal retail sector. This book is an invaluable resource that provides accessible strategies, authentic examples and effective approaches that guarantee success in the informal markets.
It demonstrates ways to expand your business within Africa’s informal markets, shares essential knowledge about informal trade, and equips you with practical tools for success. Readers will learn how to manage the challenges of dealing with small retailers and master negotiation skills for sales transactions. Using a well thought-out and clear style, the book highlights the opportunities found in African Informal Markets and empowers you to boost sales and lead your teams with confidence.
This book is full of real stories and tools that you can implement right away. If you want to grow your business, this book is for you.
In a world where there is so little literature on selling in Africa or from an African context, Farayi wrote this book to share what works from his experiences on the continent. “My goal is simple; it is to make selling easier, advance technology use and make the market more profitable for anyone working within the informal market.”
A corporate guide for successfully selling to Africa's informal retailers
Subscribe to our newsletter
Enjoy exclusive special updates and deals available only to our subscribers.
Customer reviews
Discover what our clients think about our service
In general Farayi is a great and inspirational leader. It has been a privilege to cross roads with him twice and hope that it is not the last time we work together.
Peter J.P. van As
Farayi is an exceptional leader in the sales, FMCG, and consulting business, and has been instrumental in my professional growth. His brilliance, motivation, and ability to bring out the best in people make him an invaluable asset.
Moses Matubia
★★★★★
★★★★★
Ready to Reach Your Summit?
Join the many successful executive leaders across Africa who have transformed their businesses and secured their legacies through our coaching programs.
Are you ready to begin your leadership transformation? We are here to guide you every step of the way.
Inheritege Coaches
Elevating leaders across Africa to new heights through proven coaching & training methodologies and generational succession planning. Passing the torch with strategy and purpose.
Services
Executive Coaching
Team Development
Succession Planning
Leadership Training
© 2025. All rights reserved.
Inheritege Coaches is a subsidiary of Below The Line Consulting Ltd, Kenya